Designed by renowned architect Zaha Hadid, Dongdaemun Design Plaza is the new cultural landmark of Seoul. It features a futuristic shape and was Seoul’s most Instagrammed place in 2015.
DDP is the home to Seoul Fashion Week, and many major fashion houses like Dior, Louis Vuitton and Jean Paul Gaultier have held events and exhibitions there.
Inside, there’s a design laboratory and markets to showcase up-and-coming Korean designs and creatives. Its location is another bonus – being situated in the centre of the Dongdaemun area means there are sometimes night markets that stay open till 4am!