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MUST SEE
The architecture at Gyeongbukgung Palace is royally beautiful
Travel back in time, put on a hanbok and feel like royalty!
Design and fashion have a new home at Dongdaemun Design Plaza
Little wonder it was also Seoul’s most Instagrammed place in 2015.
Leeum, Samsung Museum of Art is a work of art in itself
Modern, traditional, local, international, this place has seen it all.
A traditional way of life pays off at Tong-in Market
Experience a fun way of exploring a regular Korean market.
The view from Seoul Sky is Seoul spectacular
Feel on top of the world as you enjoy a bird’s eye view of the city.

MUST EAT
Hands down, Downtowner has the best burgers around
Burgers, fries and a long queue on weekends – it must be good.
It’s always a good time for beauty food at DdungDdungE HalMonyJokbal
Enjoy steamed pig’s trotters with heaps of collagen here 24/7!
Jungsik does a delicious job of updating traditional Korean dishes
Enjoy modern, innovative food at this Michelin-starred establishment!
There’s no chickening out of a meal at YeongYang Centre
Few places beat this place for ginseng chicken soup and roast chicken.
The selection at Maple Tree will meat your standards for Korean BBQ
Enjoy high-quality meats and Korean classics together in one meal.

MUST DO
Garosugil is a great alternative for shopping
Hip cafés and independent brands all call this place home.
Seongsu-dong has some Common Ground with Brooklyn
The industrial chic vibe here can’t be contained.
Check out the space, not the books at Byulmadang Library
You can’t borrow the books here no matter how hard you try.
Yeonnam-dong is the latest hotspot for the cool kids
The underlying theme here is independent and Instagrammable.
The coffee is strong in Hannam-dong, and so are the hipster vibes
Curated lifestyle stores and Instagrammable cafés line the streets.

MUST STAY
You’re invited to hang around at Shilla Stay as long as you please
Its minimalist aesthetics is perfect for those who don’t like clutter.
Hotel Cappuccino won’t keep you up all night
You’ll definitely get a good night’s rest at this stylish hotel.
Glad Live will please those looking for a cool and hip place to stay
Its playful cosmopolitan vibe helps it keep up with trendy neighbours.
Discover more about Seoul

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