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"I’m a fashion illustrator/art director and also a fashion insider based in Seoul/Sydney. I’m very excited to be sharing the hot spots of Seoul as it is my favourite city! Seoul is dynamic, very trendy and always changing – you will never be bored of Seoul!" – JaeSuk

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MUST SEE
Leeum, Samsung Museum of Art is a work of art in itself
Modern, traditional, local, international, this place has seen it all.
MUST SEE
Design and fashion have a new home at Dongdaemun Design Plaza
Little wonder it was also Seoul’s most Instagrammed place in 2015.
MUST DO
Yeonnam-dong is the latest hotspot for the cool kids
The underlying theme here is independent and Instagrammable.
MUST EAT
There’s no chickening out of a meal at YeongYang Centre
Few places beat this place for ginseng chicken soup and roast chicken.
MUST SEE
The view from Seoul Sky is Seoul spectacular
Feel on top of the world as you enjoy a bird’s eye view of the city.
MUST STAY
You’re invited to hang around at Shilla Stay as long as you please
Its minimalist aesthetics is perfect for those who don’t like clutter.
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