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Insider Recommendations

Seoul: Must Stay
Hotel Cappuccino won’t keep you up all night
You’ll definitely get a good night’s rest at this stylish hotel.
Seoul: Must See
The view from Seoul Sky is Seoul spectacular
Feel on top of the world as you enjoy a bird’s eye view of the city.
Seoul: Must See
The architecture at Gyeongbukgung Palace is royally beautiful
Travel back in time, put on a hanbok and feel like royalty!
Seoul: Must See
A traditional way of life pays off at Tong-in Market
Experience a fun way of exploring a regular Korean market.
Seoul: Must Do
Check out the space, not the books at Byulmadang Library
You can’t borrow the books here no matter how hard you try.
Seoul: Must Eat
Hands down, Downtowner has the best burgers around
Burgers, fries and a long queue on weekends – it must be good.
Seoul: Must See
Leeum, Samsung Museum of Art is a work of art in itself
Modern, traditional, local, international, this place has seen it all.
Seoul: Must Stay
You’re invited to hang around at Shilla Stay as long as you please
Its minimalist aesthetics is perfect for those who don’t like clutter.
Seoul: Must Do
Seongsu-dong has some Common Ground with Brooklyn
The industrial chic vibe here can’t be contained.
Seoul: Must Eat
Jungsik does a delicious job of updating traditional Korean dishes
Enjoy modern, innovative food at this Michelin-starred establishment!
Seoul: Must Do
The coffee is strong in Hannam-dong, and so are the hipster vibes
Curated lifestyle stores and Instagrammable cafés line the streets.
Seoul: Must Do
Yeonnam-dong is the latest hotspot for the cool kids
The underlying theme here is independent and Instagrammable.
Seoul: Must Stay
Glad Live will please those looking for a cool and hip place to stay
Its playful cosmopolitan vibe helps it keep up with trendy neighbours.
Seoul: Must Eat
The selection at Maple Tree will meat your standards for Korean BBQ
Enjoy high-quality meats and Korean classics together in one meal.
Seoul: Must Eat
There’s no chickening out of a meal at YeongYang Centre
Few places beat this place for ginseng chicken soup and roast chicken.
Seoul: Must Eat
It’s always a good time for beauty food at DdungDdungE HalMonyJokbal
Enjoy steamed pig’s trotters with heaps of collagen here 24/7!
Seoul: Must Do
Garosugil is a great alternative for shopping
Hip cafés and independent brands all call this place home.
Seoul: Must See
Design and fashion have a new home at Dongdaemun Design Plaza
Little wonder it was also Seoul’s most Instagrammed place in 2015.

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